- Keeps you in touch with past customers
- Reminds prospects and clients that you exist and have the ability to solve problems for them
- Let’s you advertise products/services you offer
- Builds your image as an expert
- Adds professionalism to a web site
- Implies longevity
- Builds a database of targeted customers
- Gets repeat visits to your site: Lets you tell subscribers about new updates to the site.
- Boosts repeat business
- Gives you the ability to show clients everything you can really do for them
- Builds a loyal base of "fans" who are ready to refer people to you or buy from you
- Builds brand image
- Saves you hundreds or thousands of dollars in design, printing and postage by producing your newsletter online instead of printing it or sending postcard reminders, etc.
Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4.
YNot Web is a small business consulting firm offering comprehensive digital marketing strategies for your business such as social media, Search Engine Optimization (SEO), Blogging and Content Marketing, Search Marketing and Pay-Per-Click (PPC) campaign management.