Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4.
- Keeps you in touch with past customers
- Reminds prospects and clients that you exist and have the ability to solve problems for them
- Let’s you advertise products/services you offer
- Builds your image as an expert
- Adds professionalism to a web site
- Implies longevity
- Builds a database of targeted customers
- Gets repeat visits to your site: Lets you tell subscribers about new updates to the site.
- Boosts repeat business
- Gives you the ability to show clients everything you can really do for them
- Builds a loyal base of "fans" who are ready to refer people to you or buy from you
- Builds brand image
- Saves you hundreds or thousands of dollars in design, printing and postage by producing your newsletter online instead of printing it or sending postcard reminders, etc.
