Articles, Lead Conversion
Giving your customers and visitors some way to interact with you on your web site helps build a stronger relationship between you and your potential customers which leads to higher conversions and retention of existing customers. Feedback from your visitors...
Google Gone Wild, Marketing, Miscellaneous
Google provides yet another set of valuable educational resources at its Conversion University. On this site (marketed mostly to Google Analytics users), you will find loads of articles about creating a website that converts visitors into customers and helps retain...
Marketing, Miscellaneous, YNot Web Happenings
I finally had a chance to expand on and input the strategies from two out the three handouts I provided at my presentations on Web Site Content. The first is titled Must Have Content and the second is How Content Affects Your Search Engine Listings and Ranking. Check...
Articles, Creating a Website
Search Engines index web sites based on text on the page. If you do not use specific words or phrases on your web site, you can NOT be indexed for those words or phrases. With a small site, focus on only three to five keyword phrases throughout...