Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 5.
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Posting Do’s and Don’ts:
- Abide by the posting rules of the group.
- Be brief in your messages.
- Stay focused on the topic.
- Use a short (4-6 line) signature file that includes who you are, what you do, and how people can reach you or read more.
- Post questions that enable you to describe what you do.
- Only mention your business when you find an appropriate opportunity.
- Make your subjects short and catchy with the most important words first.
- Answer questions from others that you’re qualified to address.
- Review and edit your message before posting.
- Slip in off-hand curiosity peakers (like mentioning that you’re being featured in the paper, a magazine, or tv show).
- Be constructive — no sarcasm or put downs.
- Remember, the Internet is 24/7. Check your messages often. People don’t want to wait for a response and you are more likely to be able to take advantage of a "right place and the right time" opportunity.
- If you think a message is only appropriate for an individual, then deliver it in a private response, not as a post to the group.
- Don’t expect results from vague Questions or Answers
- Don’t post messages that are too long.
- Don’t use all CAPS — this is considered yelling even if its not intentional.
- Don’t irritate participants with advertising stunts.
- Never Cross-post or bomb several communities with the same message. This is considered the same as mass mailing or spam.
- Don’t expect instant results. Newsgroups are relationship builders- they are a long term strategy.
- Don’t mention fees or prices unless you are asked.
- Don’t directly ask for any orders, just let them know how others can get more information.
- Don’t post commercials or ads where they are not welcome.
- Avoid including the entire message to which you are replying- edit it down to the relevant points.
- Don’t include your email address in your signature — spam bots just will harvest it. Include your URL instead.
