Web Site Content

Local, Marketing, YNot Web Happenings

This week I will be speaking at two different local business groups about “Web Site Content: What to Write for your Site to best promote your business and get targeted leads.”  Once I have completed the presentions, I will be posting most the content...

The Importance of Scanability

Marketing

Understanding that people read web pages differently than other media is key to writing and laying out copy that will promote your business or product. Reading a web page is closest to reading a newspaper. When you pick up a newspaper, do you start with the first word...