Conversion University

Google provides yet another set of valuable educational resources at its Conversion University. On this site (marketed mostly to Google Analytics users), you will find loads of articles about creating a website that converts visitors into customers and helps retain...

Content Revisited

I finally had a chance to expand on and input the strategies from two out the three handouts I provided at my presentations on Web Site Content. The first is titled Must Have Content and the second is How Content Affects Your Search Engine Listings and Ranking. Check...

Web Site Content

This week I will be speaking at two different local business groups about “Web Site Content: What to Write for your Site to best promote your business and get targeted leads.”  Once I have completed the presentions, I will be posting most the content...

The Importance of Scanability

Understanding that people read web pages differently than other media is key to writing and laying out copy that will promote your business or product. Reading a web page is closest to reading a newspaper. When you pick up a newspaper, do you start with the first word...