There is a new branch of the Web growing like a well organized storm cloud. This recent trend on the Web can be used to strengthen your presence with major search engines and reach an active audience that is highly interested in your content. Welcome to the world of “tagging.”

What is Tagging?

Tagging is the process of labeling a piece data with metadata.

Using Tagging to Advertise

One of the most effective sites currently using tags is technorati.

If you have a blog, Technorati should become one of your favorite search engines on the World Live Web. Many Technorati Tags are beginning to dominate the Web by having constantly updated, fresh blog content on highly focused subjects. The beauty of Technorati is that blog application such as blogware and others are completely integrated with it allowing blog categories to be instantly tagged and syndicated into the blog search engine. Any blog can be manually added as well to technorati’s very open tagging system. Even if you only happen to get a trickle of traffic from technorati itself many times the link value alone will sky rocket the speed in which your site rank in the search engines.

There are many other tagging sites that can help you with “tag syndication.” With its encouragement to get users to submit their own RSS feeds as content, My Web 2.0 from Yahoo is a great way to increase traffic and links. Web applications like TagCloud integrates RSS and tagging while is method of allowing social webpage and content development. Tagging is another way to give the power to reshape and categorize the Web to the people.

Watch for new venues for tagging to pop up and new ways to use the concept.