Newsgroup Do’s and Don’ts

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 5.Posting Do’s and Don’ts:Abide by the posting rules of the group.Be brief in your messages.Stay focused on the topic.Use a short (4-6 line) signature file that...

Newsletter and e-Zine Basics

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4.With or without a web site, an email newsletter is a great way to keep in touch with prospects and improve on your web presence. Most email newsletters are often in a personal...

Benefits of Publishing a Newsletter

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4.Keeps you in touch with past customersReminds prospects and clients that you exist and have the ability to solve problems for themLet’s you advertise products/services...

How to start a Newsletter

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4.1. Think about your purpose or goal: is it to inform people of changes to your site or sell them a product? Maybe you just want to make them think or laugh. 2. Know your...

Simple Rules for Keyword Selection

Originally published in YNot Web’s “What Now” Newsletter, Volume 2. Issue 2. Make keywords Relevant. Stick with words related to your core business or products. Check Keyword Popularity: Try to rank well on the most popular terms, but don’t...

Finding Your Best Keywords

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 2. Brainstorm! Sit down for several minutes and write down whatever keywords or phrases come to mind. Ask family and friends or even clients what words and phrases they...