Benefits of Publishing a Newsletter

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4.Keeps you in touch with past customersReminds prospects and clients that you exist and have the ability to solve problems for themLet’s you advertise products/services...

Newsletter and e-Zine Basics

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4.With or without a web site, an email newsletter is a great way to keep in touch with prospects and improve on your web presence. Most email newsletters are often in a personal...

Keywords: More than a META

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 2.Once you select your keywords, make them truly effective by using them in more than the keyword META tag. Include your keywords in these places to improve your search engine...

Finding Your Best Keywords

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 2. Brainstorm! Sit down for several minutes and write down whatever keywords or phrases come to mind. Ask family and friends or even clients what words and phrases they...

Simple Rules for Keyword Selection

Originally published in YNot Web’s “What Now” Newsletter, Volume 2. Issue 2. Make keywords Relevant. Stick with words related to your core business or products. Check Keyword Popularity: Try to rank well on the most popular terms, but don’t...