Must-Have Content

Articles, Creating a Website

One of the biggest problems faced by people setting up their first (or additional) website is what to write for their website.  This can be so over-whelming for some that they don’t end up writing anything at all.  To help reduce your stress and...

Newsletter and Mailing List Services

Articles, Email and Spam, Marketing, Reviews and Recommendations

I am often asked about email newsletters or mailing lists, how to manage them, or what software is needed. You can find several articles on newsletters in general in the ‘Conversion” category of my Article archives. I have also intended to write more in...

Please Do Not Send it…

Articles, Email and Spam

This is my plea that when you receive an email urging you to do it, please don’t send it “to everyone you know.” Emails that urge the recipient to pass the message on to everyone they know generally fall within 3 categories: Chain Letter Internet...

S. E. O. What is it?

Articles, Client Prospecting

SEO stands for Search Engine Optimization. Many tools and service providers will promise high Search Engine placement if you pay for them. Educate yourself on your options and your ROI before investing in any tool or service.Search Engine StrategiesIf Search Engine...

Newsgroup Do’s and Don’ts

Articles, Client Prospecting

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 5.Posting Do’s and Don’ts:Abide by the posting rules of the group.Be brief in your messages.Stay focused on the topic.Use a short (4-6 line) signature file that...

How to start marketing in online communities.

Articles, Client Prospecting

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 5.Mailing lists, newsgroups, and forums are online places where people meet, exchange information, disccus topics and disseminate knowledge. These communities can be an effective...